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Social media for luxury brands
The efforts of mid-range brands to reach consumers through social media channels are well documented. However, social media’s association with inclusivity means that ‘exclusive’ luxury brands have been...
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India’s space challenge drives new trends in luxury shopping
India is one of the four largest emerging economies (in addition to Brazil, China and Russia) and is expected to surpass China to be the world’s most populated country in the coming decade. With its...
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Tiffany & Co – Where the Heart leads the Head
I have written previously about luxury brands’ adoption of digital campaigns, for example designer Marc Jacobs’ MarcFam which encourages consumers to interact with the brand online via Twitter and...
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Doing or Being?
I recently gave a keynote speech at an international conference in Lisbon, Portugal. The topic of the conference was “Marketing & Consumption: What future?” I offered a variation on this topic...
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